See more Behind the scenes photos soon… stay tuned #FollowTheBike


Posted in Lifestyle, Marcel Angol

Continuing to embellish upon his already pristine collection of American Muscles, we see Curren$y’s lux birthday gift come to life from scratch. Courtesy of Street Customs, Jetflix debuts their second installment in “This is the Life”. In this mini doc installment, Street Customs is observed putting their artisan gifts to the test in order to deliver this beauty in a race against a deadline. Spitta is caught celebrating his birthday post-show at the House of Blues with the lush whip nonchalantly boasts her through the N.O. streets.

Words by: Raheem Hercule

Posted in Lifestyle, Music

Society Original Products and Open Road Films presents a free screening to A Haunted House 2 starring Marlon Wayans. For your chance to attend the advanced screening of A Haunted House 2 on Thursday, April 17 at 7pm at the AMC Boston Common, go to RSVP and enter the code CDMWKG5.

Crossing new lines and breaking old barriers, A HAUNTED HOUSE 2 is the sequel to the hilarious box-office hit starring Marlon Wayans as Malcolm who, after exorcising the demons of his ex, is starting fresh with his new girlfriend and her two children. After moving into their dream home, Malcolm is once again plagued by bizarre paranormal events. With spine-tingling tension and hilarious punch-lines A HAUNTED HOUSE 2 is inspired by the latest supernatural horror movie franchises and shows that this time… it’s not just the house that’s haunted!

Posted in Events

Tufftunezz X Society Original Products Present: #moneyclothesandshows Giveaway

Enter to win a chance to receive a Society Original Products Crewneck, $50 cash, and Two tickets to your choice of any show going down at Middle east Boston Ma. or The Met in Pawtucket R.I

Entry is easy

1. Follow @Tufftunezz on Twitter
2. Follow @societysop on Twitter
3. Mention @Tufftunezz & @Societysop w/ Hashtag #moneyclothesandshows Let us know you entered (more tweets increase your chance of winning)

Contest ends from April 4th


Posted in Follow the Bike, Shop

Ambitiously redesigning Japan’s UNDERCOVER, Jun Takahshi debuts a store-front ceilinged with 20,000 lightbulbs. A mural inspired by Flemish surrealist painters adorns the boutiques main wall, while he DJs with individual eye flip-up sunglasses and alternates which eye he covers, in addition to making dresses out of other dresses for live performance art in this video.

Posted in Art + Design


San Francisco Mission Bicycle Company debuted their design for a 100% reflective bike. The Lumen is the first of its kind: a bicycle designed specifically for city riding with integrated retro-reflection. This patented innovation returns any light that hits the Lumen’s frame and wheels directly back to the light source. Available single speed or fully geared, in 5 sizes, the Lumen is the world’s first commercially available retro-reflective bicycle.

For more information in this project, please visit the Kickstarter page



Posted in Lifestyle

Earlier this week, this Cashius Green & Pheo Road Trip made its first stop in Boston to network and meet the people who make the city turn. Along with connecting with radio DJ’s, visiting the Karmaloop Headquarters and making an appearance at the famed AWOL boutique, we had a chance to catch up with them before they hit the road for Philadephia. Check out their latest visuals “Right Now” below.

Special Thanks to Kevin Storey.

Posted in Music

As we gear up for the Spring Season with an all new collection of limited edition products and accessories, this look of previous season styles from Society Original Products captures some standout items.

With new collection’s hitting the online shop and a selection of retailers worldwide this upcoming April and June, your favorite brand has much in store for loyal and new followers of the bike treading through styles.
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Photography –Anthony Adamick of OV Photography
Direction – Marcel Angol, Anthony Brewster, Cody DiMarco
Model – Cody DiMarco
Special Thanks – Raheem Hercule
Location – Alewife Station Cambridge, MA

Posted in Art + Design, Lifestyle, Shop

The much anticipated follow up to PRAY will be here shortly. In White Lights, the forthcoming EP and title track, not only does Forte have fans awaiting another stellar project, but now there is an uncertainty of where the Flint, Michigan born emcee fits among the current stock of buzzing artists.

Forte has shown tremendous growth in his rhyming ability and consistency in visuals and project presentations. Almost delivering a more darker ominous mood in his music with every offering, Forte reveals industry truths and ponders much including his own place among the elite.

It’s only a matter of time, before his genius is realized amidst the many that strive to stand-in. Maybe once the White Lights break through the darkness, many will finally realize the value of its existence.

Posted in Music

Rome Fortune shares a recap of his promo run in Kentucky & Ohio, making stops at notable boutiques Oneness, Heart and Sole and Sole Classics Prime.
If you have yet to check out the Beautiful Pimp 2 project, click Here.

Posted in Music